According to statistics, there are currently about 3.81 billion social media users around the world, this figure represents about 49% of the world's population and this figure keeps increasing daily.
The social media is now a major part of our everyday life and culture.
In January 2020, there was a total number of 27million social media users in Nigeria.
This statistics just prove that customers for your business are available on social media and you simply just need to connect with them. Putting up your business on social media might just your best decision ever.
Here is the truth, putting up your business on social media doesn't always guarantee sales but you are a step ahead to achieving your business goals. There are steps you need to consciously take if you want to leverage on the social media to build your business
"Here are some ways that can help you build your small business on social media."
Choose your niche
A niche is just what your business stands for; is it fashion-related, financial advice, travel guide etc. Defining your niche just helps your audience know what you are about and you can now establish authority in that sphere. This is the first step you need to take to grow your business on social media
Define your audience
Your audience can not be everyone and everyone can not be your audience. Defining your target simply helps you put your contents before the right people and this would surely help your sales.
Choose the right platform
Having defined your target audience, you need to ask yourself "where would my audience be?". With so many social media platforms, each has different purposes and business needs to know which one suits its needs for consistent business growth.
Identify your competitors
Growing your business on social media is not a walk in the park, you are in a playing field and you have oppositions, customers trust is the ultimate goal.
Do extensive research to know your competitors in your niche and adopt a unique selling point for yourself to stand out
Write a content plan
This is one of the most important steps to using social media for your business, a content plan is a plan of what contents you want to post for a period of time to retain and engage your audience.
Your content plan could be weekly or monthly but you just have to make sure you follow it through, you can sometimes be a little creative but still stick to the plan most of the time.
You are not a robot and neither are your customers, everyone has their worries, fear, weaknesses and strengths. Always connect with your customers at every point, build and maintain relationship first before you begin to drive sales.
Having people who have learnt to trust your brand would go a long way in growing your business and giving it the right authority and perception among your competitors.
Consistency is a value you would need to adapt to ensure progress in your business online. Stay consistent and true to your goals.
It's okay to take a break at times when things get overwhelming, retreat to evaluate your goals and re-strategize then come back better!
Track your progress
Luckily, so many social media platforms have analytics and insights in them to help you track your content reach and engagements.
You don't need any technical knowledge to understand social media analytics. Leverage on them and grow your business.
Lastly, Do not give up, business growth happens slowly sometimes.
Hope you learnt something,
Take the first step, it would only get better...
Feel free to share your opinions and feedback in the comment section, we would respond as soon as possible.